Blosser, E. G. (2021, July),  An Analysis of Gendered Outreach Messages on the Engineer Girl Website: How Female Engineers Promote Engineering to Young Women  Paper presented at 2021 ASEE Virtual Annual Conference Content Access, Virtual Conference. 10.18260/1-2--36518

\bibitem{asee_peer_36518}
  Blosser, E. G. (2021, July), \emph{ An Analysis of Gendered Outreach Messages on the Engineer Girl Website: How Female Engineers Promote Engineering to Young Women}
  Paper presented at 2021 ASEE Virtual Annual Conference Content Access, Virtual Conference.
  10.18260/1-2--36518

Emily Gwen Blosser.  " An Analysis of Gendered Outreach Messages on the Engineer Girl Website: How Female Engineers Promote Engineering to Young Women".  2021 ASEE Virtual Annual Conference Content Access, Virtual Conference, 2021, July.  ASEE Conferences, 2021.  https://peer.asee.org/36518 Internet.  11 May, 2024

\bibitem{asee_peer_36518}
  Emily Gwen Blosser.
  " An Analysis of Gendered Outreach Messages on the Engineer Girl Website: How Female Engineers Promote Engineering to Young Women".
  \emph{2021 ASEE Virtual Annual Conference Content Access, Virtual Conference, 2021, July}.
  ASEE Conferences, 2021.
  https://peer.asee.org/36518 Internet.  11 May, 2024

@INPROCEEDINGS{asee_peer_36518
author = "Emily Gwen Blosser"
title = " An Analysis of Gendered Outreach Messages on the Engineer Girl Website: How Female Engineers Promote Engineering to Young Women"
booktitle = "2021 ASEE Virtual Annual Conference Content Access"
year = "2021"
month = "July"
address = "Virtual Conference"
publisher = "ASEE Conferences"
note = {https://peer.asee.org/36518}
number = {10.18260/1-2--36518}
}

TY  - CPAPER
AB  - Women’s underrepresentation in engineering in the United States has been an ongoing area of interest to engineering educators and administrators. Despite the fact that women now earn more undergraduate degrees than men, and girls now perform as well as boys in math and science, young women make up approximately 20 percent of undergraduate engineering majors. In light of this, efforts have been made to attract more women to engineering. One substantial obstacle engineering grapples with, is the fact that it is viewed by young women as a traditionally masculine occupation that is chilly and inhospitable. Little research has considered how outreach campaigns address such issues in order to persuade women to pursue the profession.  

In this paper, I perform a content analysis of the National Academy of Engineering’s website, EngineerGirl. The website is aimed at bringing national attention to opportunities that engineering represents for girls and women. Using constructivist grounded theory, I examine interviews on the website with practicing female engineers. My analysis asks how they discuss the gendered occupational barriers they encounter, as well as the advice they provide to aspiring young women. 

Drawing on theoretical frameworks that emphasize the role of organizational messages that promote “gendering practices,” I argue that the interviews  present tensions and contradictions for prospective female engineers. The interviews shift images of engineering in positive ways by emphasizing the profession's broad and inclusive nature. At the same time, they demonstrate persistent entrenched masculine biases and promote individual coping strategies women can adopt to overcome them. In sum, I consider the need for structural changes in engineering culture, as well as a rethinking of how engineers can formulate messages to encourage young women to the field.

AU  - Emily Gwen Blosser
CY  - Virtual Conference
DA  - 2021/07/26
PB  - ASEE Conferences
TI  -  An Analysis of Gendered Outreach Messages on the Engineer Girl Website: How Female Engineers Promote Engineering to Young Women
UR  - https://peer.asee.org/36518
DO  - 10.18260/1-2--36518
ER  -