Applying Marketing Principles To Attracting And Retaining Engineering Students
- Conference
- Location
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Chicago, Illinois
- Publication Date
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June 18, 2006
- Start Date
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June 18, 2006
- End Date
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June 21, 2006
- ISSN
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2153-5965
- Conference Session
- Page Count
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8
- Page Numbers
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11.226.1 - 11.226.8
- DOI
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10.18260/1-2--194
- Permanent URL
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https://strategy.asee.org/194
- Download Count
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362
Paper Authors
Robert Summers Weber State University
Dr. Robert A. Summers is a Full Professor in the Computer & Electronics Engineering Technology department at Weber State University in Ogden, Utah. He earned his PhD in electrical engineering from the University of Idaho, where he was also an Associate Professor. His bachelor's degree is from Brigham Young University, and his masters from the University of Washington. Dr. Summers's experience in the engineering field also includes eight years in the aerospace industry, specializing in the design of avionics instrumentation and control systems. Throughout his career in both industry and education, he has worked as a consultant, brought in to solve specific problems with high profile military and NASA projects. His current focus in education is to teach sound engineering principals with a hands-on application.
Julanne McCulley Weber State University
Julanne K. McCulley (Julie) earned a bachelor’s degree in Electronic Engineering Technology and a second degree in Mathematics Teaching from Weber State University. She has over 15 years of industry engineering experience, specializing in automation and controls in the automotive industry. For three years, Julie taught developmental math courses for Weber State University. She is currently a full time instructor in the Computer and Electronic Engineering Technology Department for the College of Applied Science and Technology at Weber State University.
Summers, R., & McCulley, J. (2006, June), Applying Marketing Principles To Attracting And Retaining Engineering Students Paper presented at 2006 Annual Conference & Exposition, Chicago, Illinois. 10.18260/1-2--194
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