Eskandari, M., & Karanian, B. A., & Taajamaa, V. M. (2015, June), Tell/Make/Engage: Design Methods Course Introduces Storytelling-based Learning  Paper presented at 2015 ASEE Annual Conference & Exposition, Seattle, Washington. 10.18260/p.24835

\bibitem{asee_peer_24835}
  Eskandari, M., \& Karanian, B. A., \& Taajamaa, V. M. (2015, June), \emph{Tell/Make/Engage: Design Methods Course Introduces Storytelling-based Learning}
  Paper presented at 2015 ASEE Annual Conference \& Exposition, Seattle, Washington.
  10.18260/p.24835

Mona Eskandari, Barbara A. Karanian A., and Ville Mikael Taajamaa.  "Tell/Make/Engage: Design Methods Course Introduces Storytelling-based Learning".  2015 ASEE Annual Conference & Exposition, Seattle, Washington, 2015, June.  ASEE Conferences, 2015.  https://strategy.asee.org/24835 Internet.  28 May, 2024

\bibitem{asee_peer_24835}
  Mona Eskandari, Barbara A. Karanian A., and Ville Mikael Taajamaa.
  "Tell/Make/Engage: Design Methods Course Introduces Storytelling-based Learning".
  \emph{2015 ASEE Annual Conference \& Exposition, Seattle, Washington, 2015, June}.
  ASEE Conferences, 2015.
  https://strategy.asee.org/24835 Internet.  28 May, 2024

@INPROCEEDINGS{asee_peer_24835
author = "Mona Eskandari, Barbara A. Karanian A., and Ville Mikael Taajamaa"
title = "Tell/Make/Engage: Design Methods Course Introduces Storytelling-based Learning"
booktitle = "2015 ASEE Annual Conference \& Exposition"
year = "2015"
month = "June"
address = "Seattle, Washington"
publisher = "ASEE Conferences"
note = {https://strategy.asee.org/24835}
number = {10.18260/p.24835}
}

TY  - CPAPER
AB  - Start-up Storytelling: Vulnerability Amplifies EngagementFinding personal stories is critical for teams to discover yet-to-be satisfied user needs inorder to achieve their mission within any start-up or research group. This is particularlypowerful in situations where a start-up team, or even a research group, has to respond toquickly changing circumstances. Our teaching and research in the Engineering DesignEducation community has not only affirmed that idea but also surfaced a few surprisesabout how teams can unknowingly misunderstand the meaning and intent of a story. Thispaper considers the relationship between active storytelling concepts and individualresponse. The method is taught at a private west coast university in the Department ofMechanical Engineering and applied to company settings. Audience engagement, basedon previous work, is defined and evaluated by variations in response to an ineffective oreffective story delivery. A mixed-method approach uses multiple strategy factors ofsocial influence; along with self-reflective participant observation of student work.Preliminary results show that four, core “rules” (also known as emotional andcommunication messages for success) may in fact lead to misinterpretations and cansidetrack productive engagement for creation and collaboration:a) Repeating for perfection. In fact, people report that they do not find flawlessstorytelling believable;b) Interacting one-on-one within a large audience. The opposite may be true when youapply a “planned spontaneous” and personally unique leadership approach in storytelling;c) Applying a template to tell and memorize one story. In contrast, there are reasons tostart in the middle of the story to find a new and powerful beginning;d) Describing a generic user story so as to only present a stereotype of a persona. In fact,both young and well established entrepreneurs prefer hearing a personal and emotionalstory that invites them to step right into the storyteller’s shoes.Accurate storytelling techniques allow start-up teams to communicate the meaning andintent of their mission while being comfortable feeling uncomfortable. We find thatgenuinely expressed vulnerability in start-up storytelling amplifies engagement.Keyterms:    User Interaction, Need-Finding, Storytelling, Start-ups, Empathy,Engagement, Vulnerability, Entrepreneurial Leadership, Social Influence Strategies
AU  - Mona Eskandari
AU  - Barbara A. Karanian A.
AU  - Ville Mikael Taajamaa
CY  - Seattle, Washington
DA  - 2015/06/14
PB  - ASEE Conferences
TI  - Tell/Make/Engage: Design Methods Course Introduces Storytelling-based Learning
UR  - https://strategy.asee.org/24835
DO  - 10.18260/p.24835
ER  -