Tranquillo, J. (2015, June), The Product Archaeology Canvas  Paper presented at 2015 ASEE Annual Conference & Exposition, Seattle, Washington. 10.18260/p.24902

\bibitem{asee_peer_24902}
  Tranquillo, J. (2015, June), \emph{The Product Archaeology Canvas}
  Paper presented at 2015 ASEE Annual Conference \& Exposition, Seattle, Washington.
  10.18260/p.24902

Joe Tranquillo.  "The Product Archaeology Canvas".  2015 ASEE Annual Conference & Exposition, Seattle, Washington, 2015, June.  ASEE Conferences, 2015.  https://strategy.asee.org/24902 Internet.  28 May, 2024

\bibitem{asee_peer_24902}
  Joe Tranquillo.
  "The Product Archaeology Canvas".
  \emph{2015 ASEE Annual Conference \& Exposition, Seattle, Washington, 2015, June}.
  ASEE Conferences, 2015.
  https://strategy.asee.org/24902 Internet.  28 May, 2024

@INPROCEEDINGS{asee_peer_24902
author = "Joe Tranquillo"
title = "The Product Archaeology Canvas"
booktitle = "2015 ASEE Annual Conference \& Exposition"
year = "2015"
month = "June"
address = "Seattle, Washington"
publisher = "ASEE Conferences"
note = {https://strategy.asee.org/24902}
number = {10.18260/p.24902}
}

TY  - CPAPER
AB  -                                      The Product Archaeology CanvasThe  Product  Archaeology  Canvas  (PAC)  is  a  pedagogical  tool  designed  to  help  students  understand  how  complex  value-­‐based  decisions  are  made  in  technology  businesses.  The  PAC  is  a  combination  of  three  distinct  sources.  Product  dissection  is  the  disassembly  of  a  product  with  the  goal  of  understanding  the  technical  decisions  that  were  made.  Archaeology  strives  to  create  a  coherent  narrative  from  incomplete  information.  A  Canvas  is  a  visual  tool  that  can  show  non-­‐linear  interactions  between  various  components.    Combined  together,  the  PAC  is  a  holistic  deconstructing  of  the  decisions  of  an  intrepreneur  who  creates  value  from  within  an  existing  business  structure.  In this paper, the PAC will be explained along with how it is used within a classroom toboth deconstruct a product (backward looking) and evaluate proposed productimprovements (forward looking). The PAC and business model canvas will be comparedto uncover how each can stimulate a complex adaptive mindset toward industrydecisions. Preliminary industry validation will be presented as well as evaluation datafrom students. Lastly, derivatives of the PAC will be explored including additionalclassroom applications, the assessment of ABET soft-skills, use in business consultingand as an industry orientation tool.                               Product Archaeology Canvas                                                                        !  Broader  Impacts              Marketing                     Customers/Stakeholders                     Sales and Distribution      Legal and Regulatory                         Value Proposition                         Technical Design               Finance                                  Operating                                  Resources Project!Title: !         !     !     !     !      !     !     !      !     !     !      !     !     !Date:!
AU  - Joe Tranquillo
CY  - Seattle, Washington
DA  - 2015/06/14
PB  - ASEE Conferences
TI  - The Product Archaeology Canvas
UR  - https://strategy.asee.org/24902
DO  - 10.18260/p.24902
ER  -