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Session 2150

Charting Our Course: Strategic Planning Approaches in Engineering and Technology

Stephen P. Hundley, Mary Reiman, Patricia L. Fox, H. Oner Yurtseven

Indiana University-Purdue University Indianapolis (IUPUI)

Abstract

Changes in technology, advances in the professions, complexities in the external environment, and the need to continuously improve all require institutions of higher education to plan for the future. Strategic plans help provide direction and meaning to everyday activities within an organization. It is guided by the vision, mission, values, goals, and the relationships the organization has with key stakeholder groups.

Strategic plans serve as a framework against which physical, fiscal, and human resources are allocated; courses, programs, and curricula are changed and/or created; decision-making occurs; organizational structures are changed; staffing decisions are made; faculty and staff development opportunities are provided; student recruitment, retention, and support activities are aligned; and program-, department-, and school-level objectives are developed.

This paper discusses the importance of strategic planning in engineering and technology education, and describes the process used by one institution to chart its future. How strategic planning was undertaken, including involvement of relevant academic, professional, and industry stakeholder groups, is described. Ways to link strategic planning to continuous assessment, evaluation, and improvement are identified, and practical advice for initiating, reviewing, and implementing strategic plans is presented.

Importance of Strategic Planning in Engineering and Technology Education

Higher education, as a whole, is increasingly being asked to do more with less. State legislatures, policymakers, accrediting agencies, parents, employers, and even students themselves all expect postsecondary education institutions to deliver courses, programs, and services that add value to the economy, create and transmit knowledge, ensure employability, and provide a foundation for lifelong learning, among many other things. Professional schools, such as engineering and technology, must also adapt to a rapidly changing marketplace, defined

“Proceedings of the 2004 American Society for Engineering Education Annual Conference & Exposition Copyright © 2004, American Society for Engineering Education"

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Reiman, M., & Yurtseven, H. O., & Hundley, S., & Fox, P. (2004, June), Charting Our Course: Strategic Planning Approaches In Engineering And Technology Paper presented at 2004 Annual Conference, Salt Lake City, Utah. 10.18260/1-2--13177