The Power of First Moments in Entrepreneurial Storytelling
- Conference
- Location
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Atlanta, Georgia
- Publication Date
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June 23, 2013
- Start Date
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June 23, 2013
- End Date
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June 26, 2013
- ISSN
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2153-5965
- Conference Session
- Tagged Division
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Entrepreneurship & Engineering Innovation
- Page Count
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18
- Page Numbers
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23.13.1 - 23.13.18
- DOI
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10.18260/1-2--19022
- Permanent URL
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https://strategy.asee.org/19022
- Download Count
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689
Paper Authors
Barbara A. Karanian Ph.D. Stanford University
Founder of The Design Entrepreneuring Studio, Barbara features generative storytelling in her classes: Tell/Make/Engage - Action Stories for Entrepreneuring; REVS course Tales to Design Cars By; and on the teaching team for Design Garage in the Mechanical Engineering Design Group. She facilitates student research and progress from the beginning and exciting start-up phases, to prototyping, to reality. Barbara works with changing organizations and likes to paint pictures.
Mona Eskandari Stanford University
Mona Eskandari is a graduate student in mechanical engineering at Stanford University with a focus in biomechanics.
Jackie Liao Stanford University
Jackie Liao is a Master's student in Mechanical Engineering at Stanford University in the Dynamic Design Lab (DDL) under Professor Chris Gerdes. Jackie is currently designing the sensing systems for vintage race cars with a focus on driver input measurements such as steering wheel angle, throttle, brake and clutch measurements. Jackie has worked with Ford Motor Company and Microsoft Research Asia.
Zubair Ahmed
Zubair Ahmed and his family immigrated to the U.S. in 2005, and he is a Master's Degree candidate in Mechanical Engineering at Stanford. He is a co-author of Capacitive Skin Sensors for Robot Impact Monitoring, a paper accepted at the International Conference on Intelligent Robots and Systems (IROS 2011), and he is the author of 2 poetry books, Ashulia (2011) and City of Rivers (2012).
Abstract
ASEE 2013 Make Trouble: The Power of First Moments in Entrepreneurial Storytelling Our minds are built to remember stories. Listen and watch an audience response to the very first moments of a story. What engages and captivates? This paper explores motivational, attitudinal, and affect aspects of entrepreneurial storytelling with a focus on the vulnerable introductory phase of student responses during classroom design challenges. Consideration of both the introduction to an entrepreneuring story in the beginning phase of each class, and overall classroom dynamics are examined and informed by the developments of previous work. Storytelling is defined and measured by four concepts: self motivated, ambiguityreadiness level, passion, and empathy. Qualitative analysis of a series of planned prompts parallels classroom work to student quests for entrepreneuring success. Two questions organize our work: 1) How do we introduce and measure the predictive engagement aspect of vulnerabilityin successful entrepreneurial storytelling? And, 2) what are ways to develop a procedureilluminate its effectiveness for delivering innovation? to apply the storytelling results to the start-up phases of entrepreneurial work and
Karanian, B. A., & Eskandari, M., & Liao, J., & Ahmed, Z. (2013, June), The Power of First Moments in Entrepreneurial Storytelling Paper presented at 2013 ASEE Annual Conference & Exposition, Atlanta, Georgia. 10.18260/1-2--19022
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